agency engine
THE PIPELINE

Five steps. One complete build package.

A technical walkthrough of exactly what Agency Engine does with your input — and precisely what it hands back.

STEP 01
1

Drop in everything from the kickoff.

Every client project starts with a pile of unstructured material — a Zoom transcript, a back-and-forth email thread, a rough SOW draft, a Notion doc full of half-formed ideas. Agency Engine doesn't ask you to clean any of it up first. Paste your raw intake material and submit. The pipeline reads across all of it — reconciling contradictions, extracting requirements, and establishing scope before anything gets built. You can also attach brand assets during intake — logo files, brand guidelines, inspiration screenshots, or screenshots of an existing site. Each asset takes a short context note. Those files are passed as vision inputs and influence design system generation and other relevant plan files.

intake
> Paste client intake material below.
> Supports: transcripts, SOW docs, emails,
> Notion exports, rough notes.
> Brand assets: logos, guidelines, screenshots.

[PASTE INPUT]
─────────────────────────────────
Client: Riverdale Creative Co.
Date: kickoff call 2025-02-14

"We need a portfolio site, maybe
5–6 pages. I'll send the copy over
but it's still rough. We have a
logo but nothing else designed yet.
Budget is probably $4–6k. Timeline
is end of March ideally..."

[CONTINUED — 1,847 words]

> Analyzing intake... done.
> Extracting requirements... done.
> Resolving contradictions... done.
STEP 02
2

A structured sitemap before a single line of code.

Once intake is processed, Agency Engine generates a structured sitemap based on what your client actually needs — not a generic template. Pages are named, URLs are defined, and each page gets a section breakdown. You review it. If something is off, you can edit and re-submit. Nothing moves to content generation until you've approved the sitemap.

# Riverdale Creative Co. — Sitemap

## / — Home
  - Hero: studio intro + CTA
  - Selected work: 4–6 project cards
  - About snippet: 2-sentence bio
  - Services: 3 service blocks
  - Contact CTA

## /work — Portfolio
  - Grid: all project cards
  - Filter by: brand / web / print

## /work/[slug] — Case Study
  - Hero image + project meta
  - Body: challenge / approach / result
  - Next project nav

## /about — About
  - Bio (long form)
  - Philosophy / process
  - Clients section

## /services — Services
  - 3 service blocks (detail)
  - Process overview
  - Engagement CTA

## /contact — Contact
  - Short form + direct email
STEP 03
3

Section-level copy for every page.

After sitemap approval, Agency Engine writes copy for every page and every section defined in the sitemap. Each block is scoped to its purpose: a hero gets a headline, subheading, and CTA label. A feature section gets a heading, descriptor prose, and individual feature copy. The copy is generated with the client's business context in mind — pulled from the intake material — so it reflects what was actually said in the kickoff.

## / — Home

### Hero
eyebrow: RIVERDALE CREATIVE CO.
heading: Design that earns its place.
subheading: Brand identity and web design
  for founders who care how things look.
cta_label: See the work
cta_href: /work

### Selected Work
heading: Recent Projects
items:
  - Halcyon Coffee Roasters — Brand
  - Meridian Legal Group — Web
  - Foxden Records — Identity + Web
  - Oak & Stone Restaurant — Brand

### Services
heading: What We Do
items:
  - Brand Identity
    desc: Logo, color, type, brand guide.
  - Web Design
    desc: Strategy, design, dev handoff.
  - Print & Collateral
    desc: Packaging, menus, stationery.
STEP 04
4

Eight documents. Everything Claude Code needs to build.

The plan package is the core output of Agency Engine. It's not a prompt, a brief, or a slide deck. It's eight structured technical documents that give Claude Code the complete context it needs to build the project without guesswork. Each document serves a specific function: the sitemap defines structure, the schema defines data shape, the build phases sequence the work, the component map defines reusable parts. If brand assets were uploaded during intake, the design system document reflects them — color tokens, type choices, and visual direction are drawn from what you provided, not generated from scratch.

plan-package/
├── sitemap.md          ← page + section map
├── content.md          ← all copy, per section
├── schema.ts           ← Sanity/data schema
├── component-map.md    ← reusable components
├── design-system.md    ← tokens, type, color, brand-informed
├── build-phases.md     ← sequenced build plan
├── seo-plan.md         ← metadata + OG config
└── deploy-config.md    ← hosting + env setup

8 documents. Everything Claude Code
needs to build without guesswork.
STEP 05
5

Download the setup script. Push to GitHub. Hand off to Claude Code.

Once the plan package is complete, Agency Engine generates a scaffold — a setup script that initializes your project directory, drops in the plan documents, and configures the project for immediate use with Claude Code. You can download the setup script and run it locally, or authorize a direct push to a GitHub repository. From the scaffold page you can also provision services directly: Agency Engine creates a Sanity project with dataset and tokens, provisions a Resend API key, and sets up a Vercel project — linking the GitHub repo, injecting environment variables, and triggering the initial deployment. All provisioned credentials are automatically written into the Claude Code starter prompt.

scaffold
$ agency-engine scaffold riverdale-creative

→ Initializing project directory...
→ Writing plan-package/ documents...
→ Provisioning Sanity: project + dataset + token... ✓
→ Provisioning Resend: API key...                   ✓
→ Provisioning Vercel: project + env + deploy...    ✓
→ Configuring next.config.ts...
→ Writing .env.example...
→ Installing base dependencies...
→ Pushing to GitHub: riverdale-creative...

✓ Scaffold complete.

Project ready at: ~/projects/riverdale-creative
Plan package: riverdale-creative/plan-package/

Next step: open Claude Code and run:
> claude "Read plan-package/README.md
  and begin Phase 1."
WHAT YOU GET

One run. A complete build package.

In under an hour, Agency Engine turns raw client intake into a structured, Claude Code–ready project — start to finish.

Here's exactly what comes out:

→ Structured sitemap with section breakdown
→ Section-level copy for every page
→ 8 technical build documents (schema, component map, build phases, and more)
→ Ready-to-run scaffold script
→ Direct GitHub push option
→ Full Claude Code–compatible plan package